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She thick where it counts and wiggles like she knows it.

The HEX APPEAL is a 6.2” (6pk) stick-style worm with a bold hex-patterned body designed for maximum water displacement and irresistible fall action. Injected with precision and attitude, this bait flutters slow, falls straight, and oozes confidence. Whether you’re dead-sticking, Texas rigging, or flickin’ it finesse-style — one cast is all it takes to bring the big girls out.

Made to seduce. Built to slap. This ain’t your average worm — it’s got HEX appeal.